Global sports betting giant 1xBet has renewed its partnership with Spanish football powerhouse FC Barcelona whereby the online gambling brand will continue to be a Global Partner and Official Betting Partner for five more seasons until June 2029.
According to information from 1xBet, the extended deal stems from the company’s faith in the globally renowned brand that is FC Barcelona.
The agreement will provide exposure for the brand on the club’s international digital advertising assets, as well as access to the men’s, women’s and indoor sports team players and as a novelty, Barça Legends to produce promotional content.
“The renewal of the agreement with 1xBet is the consolidation of a long-term collaboration that will help us to reassert our commercial strategy in the global sphere,” said Juli Guiu, vice-president of the FC Barcelona Marketing Area.
“Our aim is to continue working together as we have until now, in liaison with a benchmark brand in the online technology and gambling market.”