Nynne represents a culture of buying less but buying better. The label does this by focusing on eight key areas of sustainability which it aims to implement throughout its operation; materials, production, proximity, avoiding deadstock, consciousness, durability, packaging, and its own ‘Diana’ concept. The brand’s signature piece, the ‘Diana’ dress, represents Nynne’s way of designing – pieces that are versatile, stylish, and timeless.
Nynne Kunde, founder of Nynne: “Sustainability should be incorporated into most businesses in some way as a standard. For us, it means being a brand that has a business-wide focus on sustainable practices and taking hard and cost-effective decisions to run an ethical production. Beyond this, to be a truly sustainable brand today, we need to put resources and a lot of effort into textile research, trying to change consumer behaviour to move away from fast fashion and educate our customers to buy better.”