ABC local radio has recorded its best radio survey result in share for 2024.
ABC local radio was up on share across the board, recording its best result since GFK survey 7 last year. It was also the highest reach result for ABC local radio in three surveys.
ABC Brisbane is now the No.1 AM talk station based on share in its market according to today’s GfK survey 4 results while ABC Adelaide continued its momentum increasing its share for the third consecutive survey, with a one share point increase this survey.
Across its entire live radio network, the ABC is reaching 7.5 million Australians nationally, including 4.7 million every week across the five capital cities according to the latest data**.
GfK 4 also reaffirmed the ABC’s status as Australia’s No.1 digital live streaming network across the five capital cities with a 30.1 per cent share. It is the 10th consecutive survey the ABC has held the top spot.
ABC Head of Audio Content Ben Latimer said: “Today’s results once again demonstrate the power of ABC Radio, with more than seven million listeners tuning in every week. We’re delighted to see ABC’s Local Radio Network increase its audience share in all metro markets, with Adelaide and Brisbane the two standouts. We anticipate a further boost for Adelaide in the coming months with live coverage of the Paris Olympics.”
ABC Local Radio, in partnership with Channel 9, will broadcast all the action from the 2024 Olympic Games into Adelaide, Darwin, Hobart and Canberra, as well as local ABC radio stations across regional, rural and remote Australia.
*All audience figures are based on GfK 5 Cap Cities, 24hrs. Sun to Sat unless otherwise stated.
** Based on GfK 5 City Metro and 3 regional markets. 24hrs; Mon-Sun; P10+; Inc DAB+; Latest survey results available (GfK Metro = S4 2024; GfK Regional = S1 for all markets). And Xtra Insights: 24hrs, Mon-Sun; Reach; Reach; Latest ratings results for all markets surveyed from 08/07/21 – 08/07/24; ABC Total Network including DAB+ when applicable.
Media contact
Nikki Tugwell, ABC Communications
tugwell.nikki@abc.net.au
We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australian and Traditional Custodians of the lands where we live, learn and work.
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