Original Penguin Golf, known for its unique, novelty and detail-oriented clothing, has unveiled details of its Spring/Summer 2025 Collection for men.
Key influences for the striking new line take inspiration from European destinations and vacations and the Mediterranean lifestyle and associated locations.
Bold colours and striking prints, iconic to Original Penguin Golf, drive a playful narrative in a series of trademark polos with standout conversational prints featuring ‘Pete the Penguin’ always taking centre stage. The collection also benefits from archival material from the past, adding geo conversationals and new printed, directional engineered techniques.
Colours in the first men’s golf delivery consists of aquatic inspired pool blue, quiet harbour (a new shade of indigo with trans-seasonal and cross-over appeal) and chambray pink. The colour palette in the second delivery includes murex shell, a new pastel shade of coral and blue grotto, a zesty shade of blue that provides a clean approach when mixed with refined resort neutrals like brown granite and sandshell.
These colours are grounded with essential colours like black iris navy and bright white. The third golf delivery becomes brighter and more saturated by using Mediterranean inspired French blue softened with spruce stone, a quiet tone of green with touches of pale marigold, grounded in black iris and bright white.
Fabric technology and precise detailing remain important ingredients in the performance and appeal of all Original Penguin Golf apparel. Elevated 4-way stretch in polos offers cool-to-the-touch, premium fabrics in high-gauge poly/elastane blends that are breathable, anti-wrinkle and sustainable.
New collar finishes in addition to self-collars, reflect Penguin’s heritage intarsia collars whereas texture is also key with new rib-base fabrics, new ventilated textures, plus new crinkle cargo texture and jacquard texture in fashion shorts.
Original Penguin Golf’s team of tour ambassadors includes 2022 Open Champion Cameron Smith, Jake Knapp and Nico Echavarria on the PGA Tour, and newly-signed LPGA Tour player Esther Henseleit from Germany.
European Brand Director Helen Willsmer commented: “Original Penguin Golf has never looked stronger than SS25, in that everything that is great about the brand and is continuing to drive significant sales growth, comes together in a celebration of summer vibes and colour palettes, in a very unique way, which our network of retail partners and their loyal customers are sure to love.”