Source Fashion headline designer announced as Anna Pabissi takes spotlight

London-based sustainable fashion designer Anna Pabissi will be taking centre stage as this season’s headline designer for upcoming trade show Source Fashion.

Also taking place multiple times a day across 14-16 July at the Olympia London event, sustainable stylist Rebekah Roy has crafted a new Source Catwalk Show showcasing 2025 trends “brought to life through exhibitor garments curated from the show floor”, as well as the key looks from Pabissi. 

On Sunday (12.25pm), visitors can hear Roy in conversation with Pabissi, “discussing the challenges and creativity needed to build a fashion brand that doesn’t cost the earth”.

Pabissi’s brand Hoh Pabissi, which debuted in 2018 at Helsinki Fashion Week with fully biodegradeable eveningwear, “focuses on cruelty-free, zero-waste couture fashion handcrafted in the UK”. She also gives a second life to antique fabrics “by creating one-off statement pieces, utilising end of roll and deadstock textiles for her most flamboyant garments”.

Pabissi said: “Source Fashion has been merging designers and buyers since it launched, focusing on sustainability and fair trade practices on both sides. Partnering with the show not only gives me a platform to promote my sustainability focused brand but also enables me to meet likeminded people who can help me to grow my business and share my journey towards more eco-friendly, sustainable fashion.”

Event Director Suzanne Ellingham added: “Being able to showcase responsibly made garments and showcase emerging designers alongside the craftsmanship of our makers and manufacturers adds another element to the show. It’s really about us showing what responsibly made fashion looks like today, moving away from conceptual to what’s being achieved now, offering inspiration and new ideas.

“[Pabissi’s] brand is meticulously selective about suppliers, and by producing exclusively in the UK and using antique and deadstock fabrics they are able to reduce their carbon footprint whilst continuing to minimise environmental impact. She shows it is possible to build a brand and a collection that is beautiful for the right reasons.”