The 50+ Best Prime Day Beauty Deals, According to a Shopping Editor

Amazon Prime Day is here, and as a beauty editor (and obsessive), I’ve been preparing to guide you through the millions of products that are on sale. The priorities on my shopping list? All of the best discounted skin care, hair care, and makeup products. 

Prime Day is technically only two days—July 16 and July 17— and while there are deals that last all week long, the steepest, most rare discounts are during this brief 48-hour period. 

Best Prime Day Beauty Deals Overall 

These are the 50-plus best Prime Day beauty deals, according to a very picky shopping editor. My curation includes things I’m buying including Hero Cosmetics’ Pimple Patches, have bought for myself like Kerastase’s Hair Serum, and frequently recommend, as I do with It Cosmetics’ Mascara. There are also more highly coveted finds, such as celebrity-used beauty products—take Martha Stewart’s go-to body lotion, for instance—or never on sale unicorns like the TheraFace Pro 8-in-1 device. 

Laneige Lip Sleeping Mask

Best K-Beauty Prime Day Deals Overall

Korean beauty brands are not messing around — they make some of the most effective and shopper-loved skin care and makeup products out there. And, they’d be hard to get your hands on if it weren’t for Amazon. There are hundreds (potentially thousands) of K-beauty products but the best deals include Anua’s now-$14 cleansing oil and Beauty of Joseon’s rarely-on-sale eye cream.

Cosrx The 6 Peptide Collagen Skin Booster Serum

Cosrx is famous for its snail mucin serum but this peptide serum deserves the spotlight, too. It’s formulated with six different types of peptides which means six times the skin-plumping and youth-enhancing benefits.

Best Prime Day Beauty Deals Under $25

Majority of the Prime Day beauty discounts result in products under $25; there was a behemoth of products to go through in this range, but these 10 are especially compelling. Go for this strengthening Klorane shampoo if you want thicker hair, It Cosmetics concealer if your eye bags bother you, and the Native Spa lotion if your dry skin needs TLC. 

• A J-beauty favorite: TirTir Mask Fit Red Cushion Foundation, $18 (Originally $25)
• Clean Skin Club Clean Towels XL, $13 (Originally $18)
• Advanced Clinicals Vitamin C Brightening Body Oil, $15 (Originally $20) 
• Medix 5.5 Retinol Body Lotion, $18 (Originally $25)
• An InStyle-reader favorite: Biolage Volume Bloom Shampoo, $37 (Originally $42)
• BeautyStat Cosmetics Universal Pro-Bio Moisture Boost Cream, $20 (Originally $31)
• Native Spa Quinoa Hydrating Body Lotion, $20 (Originally $30)
• Joico Moisture Recovery Moisturizing Shampoo, $16 (Originally $23)
• It Cosmetics Bye Bye Under-Eye Concealer, $20 (Originally $29)
• Klorane Strengthening Shampoo, $16 (Originally $24)
• The key to smooth skin: Jenny Patinkin 3-Piece Skin-Smoothing Dermaplaning Set, $13 (Originally $15)
• TruSkin Vitamin C Face Serum, $21 (Originally $49)
• First Aid Beauty KP Bump Eraser Body Scrub Exfoliator, $9 (Originally $12)
• It Cosmetics Superhero Mascara, $17 (Originally $28) 
• Embryolisse Lait-Crème Concentré Face Cream and Primer, $20 (Originally $29)

Biolage Volume Bloom Shampoo

If you don’t think shampoo can make a big difference on your hair’s thickness and growth, you probably haven’t tried Biolage’s Volume Bloom Shampoo. The nearly 10,000 five-star shoppers say it delivers on its main job of cleansing and hydrating hair. But, its auxiliary benefits are what stand out: One shopper said they were “shocked” by how much “volume” Biolage’s shampoo gave their hair, and another added that their hair has “grown quickly” since using it. 

It Cosmetics Bye Bye Under-Eye Concealer

It’s hard to highlight just one It Cosmetics product—so many have a fervent fanbase and thousands of five-star ratings. But its under-eye concealer is a true “miracle worker,” per one shopper. Available in 24 shades, shoppers say it’s “one of the best concealers” for completely disguising even “pretty bad” dark circles. Others say it also reduces “puffiness” and doubles as a foundation for all-over coverage, too. 

Celebrity-Favorite Prime Day Beauty Deals

My brain is a bizarre database of all things beauty. When someone tells me they’re impressed by Laura Geller makeup, my brain pulls out its file and I remark, “Oh, Oprah likes the brand!” While curating this mega-list of must-shop beauty deals, I came across a slew of products that fit the holy trifecta of being celebrity-used, shopper-loved, and on sale. Options start at just $10 with the perpetually popular Emily Ratajkowski-used snail mucin serum and max out at $245 with the Kate Hudson-used NuFace Microcurrent Device.

• Used on Amal Clooney: L’Oréal Paris Le Color Toning Hair Gloss, $12 (Originally $16)
• Martha Stewart is a fan: Mario Badescu Super Rich Olive Body Lotion, $13 (Originally $22)
• Used by J.Lo and Amal Clooney: Color Wow Dream Coat Supernatural Spray, $22 (Originally $28)
• From an Oprah-approved brand: Laura Geller Quench-n-Tint Hydrating Foundation, $19 (Originally $34)
• An Eva Mendes- and Brooke Shields-used brand: True Botanicals Phyto-Retinol Anti-Aging Body Lotion, $47 (Originally $68)
• Used by Jennifer Coolidge: Image Skincare VIital C Hydrating Face Serum, $75 (Originally $86)
• Grew back Alyssa Milano’s hair: Nioxin System 1 Shampoo and Conditioner, $32 (Originally $45)
• Dozens of celebrity fans like Kate Hudson: NuFace Mini Classic Microcurrent Facial Device Kit, $245 (Originally $350) 
• Keeps Kelly Ripa’s pout “juicy”: Laneige Lip Sleeping Mask, $19 (Originally $24)
• Shouted out by Emily Ratajkowski: Cosrx Snail Mucin 96% Power Repairing Essence Serum, $10 (Originally $25)

Mario Badescu Super Rich Olive Body Lotion

I constantly forget that Martha Stewart is 82 years old because she’s looked the same my entire life. Her facialist shared many of the products she uses to keep her glow, and a lot of them—including this body lotion—are from the super affordable brand, Mario Badescu. The now-$13 lotion has anti-aging and moisturizing benefits that one 72-year-old shopper says  made their dry “alligator skin” feel “soft and touchable.”

Image Skincare Vital C Hydrating Face Serum

InStyle readers couldn’t get enough of this Jennifer Coolidge-used Image vitamin C serum during last year’s Prime Day sale, and it’s easy to see why. Yes, it is expensive but Coolidge’s flawless complexion indicates it’s worth the splurge—and thousands of shoppers agree. 

In typical vitamin C fashion, it brightens skin, fades age spots and hyperpigmentation, boosts and retains moisture, and prevents aging processes, such as the breakdown of collagen. Shoppers say Image’s Skincare Vital C Hydrating Face Serum “makes wrinkles regress,” and that alone is a good reason to buy. 

Drugstore Favorite Prime Day Deals

There are so many drugstore retinols, primers, and serums that are massively popular among shoppers thanks to their effectiveness and accessible price point. They’re doubling down on affordability during Prime Day with Wet n Wild’s Silk Finish Lipstick just $2, L’Oréal’s Martha Stewart-used complexion enhancer now $11, and a six-piece brush kit from Real Techniques marked down to $15. 

• Neutrogena Makeup Remover Wipes, $7 (Originally $14)
• Dove Deep Moisture Body Wash, $6 (Originally $10)
• Hero Cosmetics Mighty Patch Variety Pimple Patch Pack, $10 (Originally $14)
• Cerave Resurfacing Retinol Serum, $11 (Originally $22)
• Lowest price: Wet n Wild Silk Finish Lipstick, $2 (Originally $3) 
• La Roche-Posay Glycolic Acid Serum, $34 (Originally $45)
• Cetaphil Oil-Free Daily Hydrating Lotion, $10 (Originally $15)
• Flamingo 5-Blade Razor Kit, $10 (Originally $15)
• Real Techniques 6-Piece Everyday Essentials Makeup Brush Set, $15 (Originally $20)
• Avène RetrinAL 0.1 Intensive Cream, $51 (Originally $79)
• L’Oreal Paris Makeup True Match Lumi Glotion Natural Glow Enhancer, $11 (Originally $17)
• Neutrogena Tinted Retinol Moisturizer, $7 (Originally $21)

Cerave Resurfacing Retinol Serum

Is your skin ruddy and lackluster? You could spend hundreds of dollars on an in-office treatment or simply pick an $11 bottle of the Cerave Retinol Serum shoppers call a “magic eraser” that “improves wrinkles” and makes skin “feel smoother and look more radiant.”

Neutrogena Tinted Retinol Moisturizer

This Neutrogena skin tint is a rare, possibly otherwise non-existent, retinol-skin tint duo. On the immediate and cosmetic end, subtle pigment “blurs pores” and “the appearance of fine lines,” according to shoppers. In the long term, reviews indicate that you can expect the typical anti-aging benefits of a retinol product. One shopper said this “cleared [their] enlarged pores and blackheads,” while another “wasn’t expecting” to see their face look “noticeably younger” after use. 

Best Beauty Deals Under $50

The average price of the beauty products I rely on hovers somewhere in the $50 range, so this category is my area of comfort. A lot of usually more expensive products are finally under $50—in fact, some products start at $23. You’ll find the Olaplex Oil that thousands of reviewers say can do no wrong, the most unexpected and original perfume you’ll ever try, and a “wrinkle smoothing” body lotion that’s down to $27. 

• An editor-loved brand: Glo Skin Beauty Camouflage Concealer, $26 (Originally $35)
• Kerastase Genesis Fortifying Hair Serum, $48 (Originally $60)
• Herbivore Bakuchiol Retinol-Alternative Serum, $45 (Originally $56)
• Olaplex No.7 Bonding Oil, $23 (Originally $30)
• EltaMD UV Clear Tinted Face Sunscreen, $36 (Originally $45) 
• It Cosmetics Confidence in a Cream Anti-Aging Face Moisturizer, $35 (Originally $59)
• Erborian Skin Therapy Multi-Perfecting Night Oil Serum, $41 (Originally $59)
• SiO Beauty SuperLift Forehead, Eye, and Lip Anti-Wrinkle Silicone Patches, $41 (Originally $50)
• A personal favorite: Vacation After Sun Eau de Toilette Perfume, $45 (Originally $60)
• Sol de Janeiro Hair and Body Fragrance Mist, $32 (Originally $38)
• Beekman 1802 Whipped Body Cream, $27 (Originally $38)

Kerastase Genesis Fortifying Hair Serum

The mid-luxury hair care category is overstuffed, but Kerastase is one of the few brands to cut through the noise (in the opinion of a seasoned beauty editor with bleach-damaged, curly hair). Its rarely discounted Genesis Fortifying Hair Serum is a case in point. According to shoppers, it repairs unhealthy strands, boosts moisture, “lessens hair shedding,” and imparts a silky shine. 

Herbivore Bakuchiol Retinol-Alternative Serum

Bakuchiol is a common and natural retinol alternative prized for having similar benefits as the superstar ingredient with less (or even no) irritation. Herbivore has a great serum version, according to hundreds of shoppers, and it’s on rare and objectively steep sale. It has a jelly texture that makes skin “plump and dewy,” per one shopper, and leaves “fewer wrinkles and less discoloration,” per another. 

Best Luxury Prime Day Beauty Deals

I used to think Amazon was only for drugstore brands and budget picks, but it has an ever-expanding premium beauty section that’s worth a gander, too. If you’re going to splurge this Prime Day, these are the 10 best deals, including the never-discounted Theraface Pro Facial Device and a strand-changing serum that’s rarely in stock. 

• Elizabeth Arden Retinol Serum Wrinkle Filler Skin Renewing Water Cream, $64 (Originally $92)
• Buy one get one free: Ulike Laser Hair Removal IPL Device, $179 with coupon (Originally $299)
• Jillian Dempsey Gold Vibrating Facial Bar Skincare Device, $156 (Originally $195)
• Image Skincare Ageless Total Pure Hyaluronic 6 Filler Hydration Serum, $68 (Originally $85)
• My priority purchase: Medicube Age-R Booster Pro 6-in-1 LED Skin Care Device, $225 (Originally $399)
• Constantly selling out: Act and Acre Cold Processed Stem Cell Scalp Serum, $60 (Originally $86)
• Never (ever) on sale: Theraface Pro 8-in-1 Microcurrent Facial Device, $299 (Originally $399)
• Sulwhasoo Essential Comfort Firming Face Cream, $20 (Originally $28)
• Medik8 Crystal Retinal 1 Serum, $43 (Originally $54)
• An indulgent French pick: Yon-Ka Phyto 152 Firming Body Lotion, $62 (Originally $78)

Ulike Laser Hair Removal IPL Device

Not only is the Ulike Laser Hair Removal Device discounted with a coupon, but underneath, you’ll see an option to pick a free product with your purchase. You can get two laser hair removal devices for less than the price of one, so you can keep one for yourself and gift the other to a friend. 

The Ulike device is an InStyle-tested favorite and has 1,200-plus five-star ratings. It has five intensity levels, using IPL (Intense Pulsed Light) technology to target hair growth by zapping the follicle. Over time with regular use, this ultimately results in the obliteration of hair. 

Medicube Age-R Booster Pro 6-in-1 LED Skincare Device

I’m lucky enough that my job allows me to test the newest, most expensive, cutting-edge skincare devices out there. I thought I knew what a good device was until I tried Medicube’s Age-R Booster Pro 6-in-1 LED Skin Care Device, which boosts skin care absorption, firms skin via a microcurrent treatment, offers five types of LED therapy, stimulates muscles, and enhances pores and textures with a microneedle-like procedure. 

I’ve never been able to commit to a skin care device in the long term the way I have with Medicube’s. The big difference between this one and the others is that you can use it with your existing serums—you don’t have to buy a conductive gel or  add a step to your routine. (For those who’ve used a microcurrent device, you know this is literally unheard of.) If you make one big ticket purchase on Prime Day, let this be it.

How Long Is Amazon Prime Day?

Amazon Prime Day is a 48 hours; It begins at 12 a.m. PT on Tuesday, July 16 and ends at 11:59 p.m. PT on Wednesday, July 17.

Do Prime Day Deals Change or Are They the Same Both Days

Certain deals are for only a few hours, some for just one day, and some throughout the entire sale event. Many of the best Prime Day deals will sell out early, so be sure to add your favorite finds to your cart before it’s too late. You’ll find savings on skin care, hair care, makeup, and devices. 

Does Prime Day Apply to Everything

Not everything on Amazon is on sale during the Prime Day sale event, though millions of products are. On sale items are marked clearly on the page.

When Does Prime Day End?

Amazon Prime Day ends at 11:59 p.m. PT on Wednesday, July 17.