Sunday, November 3, 2024

[Expert Panel] New Google Shopping Ads Strategies Uncovered

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It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition.

So how can you ensure you’re maximizing ROI on your ad spend?

Watch this on-demand panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. We discussed the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time.

You’ll hear:

  • How to reduce costs while maximizing ROI using the entire Google Ads ecosystem.
  • The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience.
  • How to set up Google Shopping feeds flawlessly with Google Merchant Center Next.

In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle unpacked the ways to create powerful product listings and measure your success using best-in-class metrics.

If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this!

Check out the full discussion on-demand, or view the slides below.

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