Emily Ratajkowski and Good American Bring ‘Self-confidence’ Poolside in New Summer Swimwear Campaign

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Good American is getting ready for summer with a little help from Emily Ratajkowski. The model is featured in the brand’s latest campaign, which was unveiled on Thursday along with its Summer Getaway edit.

The campaign sees EmRata wearing swimwear, shorts, jeans and cover-ups, playing with vibrant hues and silhouettes. The brand chose Ratajkowski to represent a message of empowerment. “Emily Ratajkowski is diving into a campaign that embraces the art of self care and self-confidence,” the brand said in a statement. 

The Summer Getaway edit also includes colored Always Fits and Compression swimsuits and terry co-ord sets. Prices start at $59.

Ratajkowski is no stranger to the swimwear market. In 2017, the model founded her own line, Inamorata. She also modeled for Victoria’s Secret’s summer 2024 campaign, which was released in April. Keeping it busy, the model posed for Tory Burch‘s summer 2024 Ice Cream Shop campaign, which was shot in Mexico City by Oliver Hadlee Pearch and released on Wednesday.

Since debuting as a model in 2013, Ratajkowski has walked the runway for major fashion brands, including Marc Jacobs, Versace and Miu Miu.

Known for its denim apparel, Good American released its first swimwear collection in 2020. In 2023, Khloe Kardashian, cofounder of the brand, modeled its summer collection with a campaign inspired by the ’80s aesthetic.

Recently, Good American promoted its denim line for tall women with a campaign starring WNBA player Angel Reese. Ashley Graham, Victoria Monét and Lori Harvey have also represented the brand in previous campaigns.