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SINGAPORE. In this video interview, The Moodie Davitt Report Asia Pacific Content Strategist Lara Netherlands talks with Travel Blue Managing Director Daniel Levin at the 2024 TFWA Asia Pacific Exhibition in Singapore.
Levin discusses the significance of the Asia Pacific market for Travel Blue, highlighting the travel accessories specialist’s commitment to serving the region through local offices and tailored product launches.
The conversation covers the introduction of new product ranges, including sustainable water bottles, laptop bags, and carry-on luggage, which have received positive feedback from the company’s partners and consumers.
Levin also emphasises Travel Blue’s long-standing dedication to sustainability, mentioning the company’s use of recycled materials and soy-based inks for over 25 years.
He describes Travel Blue’s Our Blue Way initiative, which was launched in 2023 and has since converted over 70% of its product range to sustainable materials.
The interview concludes with a look at plans, including the development of shop-in-shop concepts to enhance customer experience and the launch of high-quality, value-for-money items. ✈️
