Brace yourselves because global online fashion sensation SHEIN is coming to Perth.
The ultra-cheap retailer will open a pop-up store in the northern suburbs’ Lakeside Joondalup shopping centre.
The Chinese fast-fashion giant will unveil the shop on June 21.
Shoppers will have three days to visit the venue and browse the budget-friendly clothing in-store.
This will be SHEIN’S seventh pop-up store in Australia following the success of their Brisbane, Melbourne and Sydney stores.
“SHEIN is thrilled to be making our first visit to Perth, bringing to life another in-person, immersive shopping experience. This time for our Western Australian customers,” said a SHEIN spokesperson.
“We look forward to showcasing some exciting instalments for SHEIN fans, specifically highlighting must-haves for Autumn and Winter.”
The pop-up will showcase SHEIN’s extensive range of on-trend, size-inclusive apparel and accessories for all genders and ages, as well as some of SHEIN’s newest collections across the Autumn and Winter selections:
Perth shoppers will also be offered a wide range of exclusive experiences such as a beauty bar offering make-up tutorials and complimentary touch-ups featuring best-selling SHEGLAM products, along with DJ performances, giveaways for customers, and on-trend photo moments.
The company — which has an Instagram following of more than 32 million — exploded in popularity amid the nation’s cost-of-living crisis as Aussies searched for trendy clothing at affordable prices.
According to Roy Morgan, 770,000 Australians make at least one purchase from the online retailer every month.
Despite its popularity, the company has regularly come under fire for its fast-fashion business model and product quality.
SHEIN is currently facing serious product safety claims after several of its products were found to contain toxic substances well above acceptable levels.
South Korean authorities investigated and found that eight leather products contained extremely high levels of phthalates, a chemical used to soften plastic.
The Seoul Government revealed one pair of shoes contained 428 times the permitted levels.
In response to the claims, Shein said it takes safety “very seriously” and “immediately” took the products off its website.
“Our suppliers are required to comply with the controls and standards we have put in place, and we work closely with international third-party testing agencies … to regularly carry out testing to ensure suppliers’ compliance to our product safety standards,” a spokesperson said.
“Upon learning of any claim against our products, we immediately remove the product(s) from our site as a matter of caution whilst conducting our investigation.”