Boys + Girls, Ireland’s most effective Creative agency, have just launched the latest brand commercial for Three, Ireland’s largest mobile telecommunications provider – Kango Kian.
This represents the start of a campaign that showcases the ease and strength of Three’s 5G Broadband – just plug and play – versus the palaver of getting Fibre installed around the country.
“Three’s 5G Broadband is absolutely market-leading but our research showed that people weren’t aware of the speed and the ease of our great product. This campaign was designed to provoke people to see that there is a better way to broadband than fibre – Three 5G Broadband. So easy to install, incredible speeds and the ability for over 60 devices to connect your home. The campaign follows in the creative footsteps of campaigns like ‘Jeff Rocks’ and we really think people are going to love it,” commented Eilís Fitzgerald, head of marketing communications at Three Ireland.
“We needed to provoke people into seeing that there is a better way to Broadband outside of Fibre. And what better way than the creation of a destructive, if lovable anti-hero – the ever Fibre laying Kango Kian.
The juxtaposition of the incredible journey of chaos with the classic Vanessa Carlton track ‘A Thousand Miles’ works a treat in driving home our message – forget fibre and get a better way to Broadband with Three 5G,” said Kris Clarkin, creative director at Boys + Girls.
Shot in Ireland and Slovenia by Nick Ronay with Antidote Films, it was crafted by production partners, 1920 with Penco Post.