Liverpool Football Club (Liverpool FC) and Japan Airlines (JAL) have entered a global, multi-year partnership that will see the airline become the club’s official airline partner.
This partnership, which extends to both the men’s and women’s teams, will see both organisations work together to support and complement their ambitious global growth plans, leveraging their respective strengths to grow their global footprints.
It also reflects their shared belief in the power of sport and travel to inspire and connect to leave a lasting positive impact on individuals of all ages and communities around the world.
As part of this partnership, JAL will work closely with the LFC Foundation on key community initiatives across global markets and looks forward to a shared journey of community empowerment and inspiring moments.
The first initiative will kick off in July, with the airline supporting a youth football clinic in conjunction with Liverpool FC’s international pre-season match held in Philadelphia on the US East Coast. Fans will have the chance to win match tickets, signed memorabilia and even a trip to Liverpool through fan promotions. Additionally, JAL Mileage Bank members will be able to access exclusive VIP experiences at Anfield Stadium.
Ben Latty, chief commercial officer at Liverpool FC, shared: “The partnership will create opportunities for fans to engage with the club through unique activations and experiences.
“Partnering with Japan Airlines is another major step forward in our club’s strategy to expand our international presence and engage more deeply with our diverse and dedicated global fanbase.”
Minako Kent, managing director of global marketing at Japan Airlines, added: “Japan Airlines and Liverpool FC share a deep commitment to nurturing multinational talent, investing in youth development, and supporting the communities we serve. Through our partnership with the LFC Foundation, we are excited to expand these efforts and make a lasting positive impact on young people around the world.”
Liverpool FC is the most engaged club in the Premier League with over 1.5 billion fan engagements on social and the most viewed club on socials with 11.9 billion views. It is also the most watched European football club globally across domestic and league cup fixtures, with hundreds of millions of fans and over 330 Official Liverpool Supporters Clubs across the globe.