Intrepid Travel has released a new 12-page handbook, a practical resource has been designed to enable travel advisors to communicate and sell sustainable travel.
How to be a champion of change: An Agent’s Guide to Understanding Sustainable Travel contains facts, product case studies, easy-to-understand definitions and ideas to help agents demystify and talk about sustainability with their clients.
The free downloadable handbook is the latest addition to the certified B Corp’s collection of open-source sustainability guides.
Most recently, Intrepid published an open-source guide to develop carbon labels and calculate trip emissions, following a remodel of its office and trip emissions methodology in 2023.
Italy Rome Cooperative Coraggio, Northern Italy family holiday. (Supplied)
“We created this handbook after hearing from travel agents that there’s a lack of resources available that break down what sustainable travel actually is and to empower them to then explain this to their customers,” said Dr Susanne Etti, Intrepid global environmental impact manager and author of the book.
“Agents truly have the power to influence their clients’ choices and we want to help them be the best that they can be and to make a difference,” she said.
According to a 2022 Skift study, 90 per cent of consumers look for sustainable options when travelling, but 70 per cent feel overwhelmed by the process of becoming a more sustainable traveller.
“We hope that by providing this resource, we can inspire agents to add sustainability to their toolkit of skills, empower their clients and become champions of change,” Etti continued.
Intrepid welcomes support from industry, who have underscored the value of the guide for travel advisors.
“With all the conversation surrounding sustainable travel, an agent’s work can become even more complex,” Flight Centre global sustainability officer, Michelle Degenhardt, said.
“However, armed with resources like this guide, we can inspire a new generation of travellers to make informed decisions and contribute to a brighter future for our industry.”
Intrepid has established a long legacy taking action on climate and committed to sharing its knowledge to galvanise cross-industry collaboration and progress.
“We want to share our insights and educate our industry. There’s no competitive advantage when it comes to sustainability,” Etti concluded.
You can check out the online copy HERE.