Expanse Studios, a game development subsidiary of Golden Matrix Group, is poised to make significant inroads in the African iGaming sector through a strategic partnership with the prominent Kenyan operator, Betika. This collaboration marks a notable expansion into one of the fastest-growing gaming regions globally.
Key Highlights of the Partnership
Expanse Studios will offer its complete game portfolio to Betika’s extensive player base across Kenya, Tanzania, Ethiopia, and Nigeria. This includes popular slots, crash games, card games, and strategy titles, providing a diverse range of gaming options to meet various player preferences.
The partnership, facilitated by Casimba Casino, is set to significantly extend Expanse Studios’ market reach within the continent.
Market Potential
Kenya’s iGaming sector is projected for substantial growth, with online gambling revenues expected to reach €92.44 million by 2024, according to Statista. As the third-largest gambling market in Sub-Saharan Africa, Kenya presents a promising opportunity for growth.
Betika’s established presence across multiple African countries, including Kenya, Tanzania, Ethiopia, Ghana, Malawi, Mozambique, Nigeria, Zambia, and the Democratic Republic of Congo, provides Expanse Studios with a robust platform for continental expansion.
This strategic alliance is consistent with Expanse Studios’ innovative approach since its inception in 2017. The company has developed over 50 mobile-optimized games available in more than 20 languages worldwide, reflecting its commitment to delivering high-quality, accessible gaming experiences.