ANN ARBOR, Mich. – Michigan Athletics along with Learfield Studios and exclusive multimedia rightsholder Michigan Sports Properties have announced the return of original content series Michigan Made: Football, presented by Meijer, for season two this July.
The four-part series takes viewers behind the scenes with the Wolverines football program and new head coach Sherrone Moore as they prepare for the upcoming fall campaign after last season’s historic run to win the National Championship.
Following the trailer release on July 1, a new episode will be released every Monday throughout July across Michigan Athletics’ social media platforms. Episodes can also be streamed on MGoBlue.com/MichiganMade.
- July 1: Trailer
- July 8: Episode 1
- July 15: Episode 2
- July 22: Episode 3
- July 29: Episode 4
“We’re excited to deliver another season of exclusive content for the always passionate Michigan fanbase as the program builds on a National Championship winning season while ushering in a new era under Coach Moore,” said Jennifer Cadicamo, Vice President and General Manager of Michigan Sports Properties. “Michigan Made: Football provides a fantastic look behind the scenes for our fans that’s made possible by the hard work and dedication of the Learfield Studios team and a terrific brand partner in Meijer.”
About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.