Harry Rosen unveils new shopping experience at West Edmonton Mall

Canadian luxury men’s retailer Harry Rosen has unveiled a reimagined shopping experience at its West Edmonton Mall location. 

Th revamped 13,000-square-foot space, developed in partnership with dkstudio architects inc, boasts an immersive retail environment, complete with mobile points of sale, digital display screens, an elevated made-to-measure experience, and private salon fitting rooms. 

It also debuts shop-in-shop experiences from three luxury brands —Brunello Cucinelli, Tom Ford, and Zegna — marking the first of their kind in Edmonton.

The West Edmonton Mall store originally opened in 1981 as Harry Rosen’s first location outside Ontario. 

“Our goal is to fulfill the Rosen Family vision, which extends beyond merely designing a space, but to craft an experience that seamlessly blends elegance, innovation, and exclusivity,” said Dmytriy Pereklita, president and co-founder of dkstudio architects inc.

“We wanted to create a space that captured Harry Rosen’s history and great passion for tailoring. We found inspiration in the fabrics, materials and tools of the tailor and wove these into a design narrative that speaks to the company’s 70 year history, yet also sets a vision for the future. Every detail is meticulously considered to reflect the essence of high-end fashion and to elevate the shopping experience for existing and new customers alike.”

The revamp marks the beginning of a $50 million nationwide investment aimed at transforming Harry Rosen stores across Canada over the next five years.

Looking ahead, upcoming projects include the new store concept at Vancouver’s Oakridge Park development, set to open in 2025, and a flagship store on Cumberland Street in Toronto’s prestigious Yorkville district.

“Harry Rosen is evolving and moving into a new era but our vision remains unchanged,” said Ian Rosen, president and COO, Harry Rosen. 

“For over seven decades, we’ve helped men discover their personal style. You’ll see in each store touchpoint that these roots remain, and that the customer is still at the core of everything we do. We’re actively evolving to continue to exceed our client’s expectations and to better serve the customer of today.”