LG Electronics are not saying how much their new wireless M4 OLED TV’s will cost locally, with the Company also failing to reveal how much data they capture from Australians whose TV’s have WebOS Smarts.
Unlike a Samsung or Sony TV that have wireless built into the TV, or into a small box that attaches to the back of a TV and is often hidden, the new LG M4’s OLED TVs come with what been described as a “bloody big box” that has to be located somewhere in a room with HMDI devices that take up additional space also having to be attached to the LG wireless box
The M4, which is a version of the G4 which also comes with the wireless connection box requires a separate connection to a power outlet.
All other cables such as a gaming console have to be connected to the LG wireless connection box that the South Korean Company has dubbed the Zero Connect Box, which is a clear reference to the highly popular Samsung One Connect box, which has a single cable running from the box to the TV that is attached to a simple box attached to the back of the TV.
LG’s experiments with odd ball TV offerings have failed spectacularly in the past.
Recently we exclusively revealed that their much hyped $120,000 LG rollable TV had been discontinued.
Then there was there failed W-series of ‘wallpaper’ OLED TV.
The LG Wallpaper models were designed to emphasise the thinness of OLED, The screen was just 2.5mm thick, and was designed for wall-mounting only.
It attached magnetically to a special bracket you would fit to the wall, consumers failed to take to the concept.
Now LG wants to consumers to buy an OLED TV that comes with a big black box
that sits separate from the TV, it also has to be exposed so additional devices can be attached to the box.
The LG M4 will compete with OLED TV models such as the Samsung S95D and the Sony A95L.
Questions are also being raised as to why LG Display, has yet to apply MLA to its largest OLED panel resulting in the 97-inch LG M4 being limited to 4K 120Hz.
LG Wallpaper TV failed to impress consumers.
LG Rollable TV’s also failed the consumer test
One thing that LG has done is ensure that there is a a stable connection up to 10 meters between the box this has been achieved by using the uncongested 60GHz wireless band.
The M4 also features LG’s new Alpha 11 processor, pricing and launch date are yet to be announced.
Recently LG Ad Solutions who basically use LG TV’s as mirrors into a home announced that it has started to integrate a Unified ID 2.0 solution (UID2) into Web OS.
The UID2 solution, which was initially developed by demand side platform The Trade Desk, allows LG to target owners of their TV’s by watching what shows or TV programs LG TV owners watch and then engineering advertising solutions to the TV.
This is in addition that free to air TV networks are including in their programs.
LG said that integrating this solution will enable advertisers to leverage their first-party data across LG’s extensive audience network.
“As viewership proliferates across channels and platforms, the ability to reach the right audiences with precision and accuracy is critical,” said Mike Brooks, global head of business development and partnerships at LG Ad Solutions.
ACCC research reveals that over 70% of Australians don’t want organisations such as LG tracking what they do or capturing data without their approval.
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