Eva Losada
A$AP Rocky debuted his newest Puma collection on Friday during his AWGE show at Hotel de Maison in Paris.
The limited re-issue of the OG Inhale shoe from 2000 in summer melon-high risk red, which launched in May, was styled for the AWGE runway. Hand-picked from the Puma archive by Rocky himself, the limited re-issue of the Inhale could also be seen in a variety of new colors coming this fall.
These styles include custom embroidery, distressed hand-buffed hits on the upper and midsole along with frayed edges throughout. In addition, the classic Puma Speedcat featured in both black and red, with the aim of fusing racing heritage with innovation, hit the runway and is available to buy now on Puma.com.
Friday night’s AWGE show also marked the return to the runway for the Mostro and Mostro 3D sneakers, which made their debut at “The Amazing Mostro Show” presented by Puma at New York Fashion Week in February.
The runway exclusive 3D style was created as an evolution of the Mostro aesthetic and is Puma’s first exploration in fully 3D printed footwear. This 3D style, alongside the black and white perforated Mostro, feature a signature spiked sole design.
The black and white Mostro launches July 13, while select Inhale and Mostro 3D styles are set to launch this September.
Rocky first signed on with Puma in October, joining the company as creative director for the brand’s F1 partnership. In this role, Rocky has made the Inhale as a part of a larger capsule that also includes T-shirts with seatbelt graphics, a distressed tracksuit and a balaclava styled like those racers wear under their helmets.
As for the rest of the offering on Friday’s Paris runway presentation, Rocky and AWGE presented “American Sabotage,” a new brand that “intertwines art and activism and presents a thought-provoking world of fashion where every stitch tells a story and every strap challenges the status quo,” the show notes said.
The collection consisted of 30 looks by Rocky with design support from Joshua Jamal, Bede Marchand and Coucou Bebe.
“American Sabotage is more than just a brand–it’s a movement,” Rocky said in a statement. “We’re wrecking boundaries and making statements through every piece, reflecting the spirit and resilience of our communities. This is fashion with purpose, where art meets activism.”