Friday, November 8, 2024

ABC Innovation Lab Presents Futurecast 2024 – About the ABC

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The ABC’s Futurecast conference will return in August, bringing together innovators from the media, creative and tech industries.

Presented by the ABC Innovation Lab, the free public conference is an opportunity to examine where trends will take Australian media in the years to come. Featured guests will explore themes such as how technology is changing storytelling, the dynamic between media and tech companies and how we connect with audiences in the future.

Futurecast is live from ABC Ultimo on August 7 and will be hosted by ABC National Technology Reporter, Ange Lavoipierre. 

Head Digital Content and Innovation Angela Stengel said: “We’re bringing back the Futurecast digital conference for another year after starting great conversations with the industry in 2023. There’s no question that the rapid transformation of our industry continues, challenging existing business models, creating new audience behaviours, and opening new opportunities for creatives and storytellers.”

Futurecast will feature an interview with ABC Chair Kim Williams AM about the future direction of the national broadcaster while the opening address will be delivered by ABC Chief Content Officer Chris Oliver-Taylor.

Oliver-Taylor said: “Changes in the technology environment will continue to reshape audience trends and competition across platforms and media providers. This dynamic environment offers exciting creative possibilities in the way we tell Australian stories and connect with our audiences but is not without its risks. The ABC will continue to adapt, evolve, and play its fundamental role as a source of trustworthy world-class content.”

The ABC’s Futurecast will be streamed online for free on August 7. 

Find more details and register here: futurecast.eventbrite.com.au

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