Sunday, December 22, 2024

Allens joins forces with iconic Aussie brand to release shock range

Must read


By Carina Stathis For Daily Mail Australia

01:29 03 Jul 2024, updated 02:17 03 Jul 2024



Dusk has joined forces with Allen’s to release a range of lolly-inspired bath bombs, candles, fragrant oils and room sprays.

The unique range – including the Frogs Alive Candle, Sherbies Bath Bomb and Party Mix Assorted Tealights – is scented like the Allen’s lollies Aussies know and love.

Other scents include peaches and cream, pineapples and ‘cheekies’.

Customers can get their hands on the new range at Dusk stores from Wednesday July 3, with additional products to drop in early August and late September.

The partnership will no doubt surprise thousands of fans of both Allen’s and Dusk. 

Prices vary from $12.99 for the bath bombs up to $54.99 for a 350g candle. 

Nestlé Head of Marketing Confectionery Melanie Chen said: ‘When you open up a bag of Allen’s, that deliciously familiar smell can instantly lift your mood. 

‘So we are thrilled to partner with the candle and gifting experts from Dusk to re-create our lolly fragrance in this iconic range. 

Allen’s lollies and Dusk have joined forces to release a range of candles, fragrant oils, room sprays and bath bombs (Frogs Alive candle pictured)
Prices vary from $12.99 for the bath bombs up to $54.99 for a 350g candle (Assorted tea lights pictured)
Customers can get their hands on the new range at Dusk stores from Wednesday July 3 with additional products to drop in early August and late September

What’s included in the Allen’s x Dusk range?

Allen’s inspired Candles – $14.99 – $54.99

  • Frogs Alive Candle (available in 350g & 235g &100g)
  • Peaches & Cream Candle (available in 350g & 235g & 100g)
  • Pineapples Candle (available in 350g & 235g & 100g)
  • Cheekies Candle (available in 350g & 235g & 100g)
  • Party Mix Assorted Tealights (10-pack or 4-pack)

Allen’s inspired Fragrant Oils – $24.99

  • Frogs Alive Fragrant Oil (50mL)
  • Peaches & Cream Fragrant Oil (50mL)
  • Pineapples Fragrant Oil (50mL)
  • Cheekies Fragrant Oil (50mL)

Allen’s inspired Room Sprays – $24.99

  • Frogs Alive Room Spray (100mL)
  • Peaches & Cream Room Spray (100mL)
  • Pineapples Room Spray (100mL)
  • Cheekies Room Spray (100mL)

Allen’s inspired Bath Bombs – $12.99

  • Jellybeans Bath Bomb (150g)
  • Strawberries & Cream Bath Bomb (150g)
  • Peaches & Cream Bath Bomb (150g)
  • Sherbies Bath Bomb (150g)

‘It’s the perfect accompaniment to enjoying your favourite Allen’s lolly or simply enjoying the mouth-watering aroma through your home,’ Ms Chen said. 

Dusk Chief Marketing Officer Jeremy Taylor added: ‘We’re super excited to be partnering with Allen’s on this sweet-smelling collaboration.

‘Our Dusk x Allen’s products have been crafted by our fragrance experts to smell just like the real thing – they’re incredibly inedibly.’

This isn’t the first time an iconic Australian lolly has been transformed into another product. 

In 2020, Oak, best known for its milk products, released Oak-flavoured Allen’s Pineapples, Allen’s Fantales and Nestle Peppermint Crisp.

At the time excited fans were eager to get their hands on the unique treat, though opinions were later divided.

Click here to resize this module

Latest article