Ashy Bines fans have been left devastated after the fitness influencer announced the closure of her activewear business.
The Queensland mum-of-two launched the size-inclusive fitness clothing brand Baseline in 2020 but revealed on Wednesday morning she will be ‘closing that chapter’ for her ‘health and wellbeing’.
Many of the 35-year-old’s 999,000 followers left her messages of support after she revealed Baseline will cease operation in a move she called ‘the end of an era’.
The brand was known for its range of comfortable and functional activewear and loungewear ranging from sizes 2XS to 3XL.
Fitness inlfuencer Ashy Bines has announced the closure of her activewear brand Baseline in a move she called ‘the end of an era’
The Queensland mum-of-two launched the size-inclusive fitness clothing brand Baseline in 2020 but revealed she will be ‘closing that chapter’ for her ‘health and well-being’
Under Baseline, Ashy also developed a line of nutritional products including protein powders and supplements as well as fitness programs.
‘This chapter is closing and a part of me is definitely sad and will miss aspects of this beautiful brand, but ALL of me knows this is the right choice for my health, well-being and next chapter,’ she wrote on Instagram.
Ashy said there are ‘no words’ to express her ‘gratitude’ to everyone who supported the brand which received more than 500,000 orders over its four-year duration.
‘It’s never got old walking into a gym, going for a walk or being at the park and seeing other women wear my brand, THANK YOU for making this dream come true and being a part of it,’ she said.
‘It’s been such a ride this past few months and my health scare made me re-evaluate everything however I’m so grateful as I’ve learned so much about myself, about business, what I enjoy, my strengths and weaknesses and overall what I value in my life.’
Ashy said there are ‘no words’ to express her ‘gratitude’ to everyone who supported the brand which received more than 500,000 orders over its four-year duration
Ashy has taken a step back from her business and social media commitments after she was diagnosed with a small brain aneurysm in March
Ashy thanked her husband Steven as well as her business partner Levi who she said had supported her for 15 years and ‘had (her) back’ when she was forced to take a step back and put her health first after her diagnosis.
‘It’s been a wild few months and now in the lead-up to my surgery (only a few weeks away), it’s busy – finalising and preparing to close this chapter,’ she said.
‘This was definitely a hard decision but also a really easy one, when you know what you value you HAVE to honour that and go in the direction that is right for you.’
She added shoppers will be able to get the remaining Baseline stock at ‘heavily discounted’ prices as everything on the website is now under $30.
‘Aw so many memories, what an incredible journey it’s been! I’ve loved watching you evolve alongside this entity, and this next chapter of your evolution will be just as beautiful!’ one fan replied.
‘So proud of you for looking after yourself, hun and doing what feels right for you and your family,’ another said.
Ashy thanked her husband and her business partner who had supported her and ‘had (her) back’ when she was forced to take a step back and put her health first after her scary diagnosis
She added shoppers will be able to get the remaining Baseline stock at ‘heavily discounted’ prices as everything on the website is now under $30
‘Congratulations on an amazing journey and incredible activewear so proud of you for always honouring the season of life you are in! Always my biggest inspiration,’ a third wrote.
Three months ago, Ashy revealed to fans that she had a brain aneurysm after she lost her sight and went to hospital.
Ashy posted a video of her arriving with her family and captioned it with some alarming words: ‘I’ve lost my sight three times in the last week. Decided to go to a doctor because we were starting to get worried.
‘Got a CT scan, they found a small aneurysm. Pretty scary as husband Steve has had a huge one removed and I also have this run in my family. Lost a young uncle and a Nan to an aneurysm.’
Three months ago, Ashy revealed that a brain aneurysm was discovered when she went to the hospital after losing her sight
A brain aneurysm is a weak or thin spot on a blood vessel in the brain that inflates and fills with blood. It can be life-threatening if not adequately treated.
Fortunately, the survival rate for sufferers is quite high if identified and treated promptly.
Ashy added she had the full support of Steve and their children Taj and Tala, both of whom had visited her in the hospital.
Many of Ashy’s followers were quick to send her their well wishes and hopes for a speedy recovery.
‘I’m so sorry! Praying for answers and fast healing for you,’ one person wrote and a second person added: ‘You’re so incredibly strong my babe. Love you so much.’
‘Oh how scary. Hope everything goes well,’ a third person chipped in.