Cannes might be over for 2024 but the quest to claim a Lion doesn’t have to be. Which is why Aussie creative director Alexander Masson has published An Obsession of Lions, A D&AD&D Adventure, the world’s first Dungeons & Dragons 5th edition-compatible adventure dedicated to advertising.
The adventure offers lovers of advertising the chance to fight for their chance to claim the Rhodium Lion. Along the way they’ll face challenges inspired by our industry’s obsession with awards.
Can they win over the Chief Creative Obstacle? Does Purpose still hold power in Adlandiam? Will creativity lose its soul to the Promise of Programatixx? And how will they handle the Bacchanal of Brand?
Says Masson (pictured below): “If you have a love of creativity, Cannes and cleaving monsters in twain with sword and sorcery then this is the campaign for you.
“This year’s Cannes had a renewed focus on humour but I think the real focus should be on play. After all, great creativity is play.
“I also think it should be playful. Which is why I created a game that lets you play with the tropes of ad land, whilst celebrating all the things that make our industry great.
“The Sydney Opera House encouraged us to ‘Play It Safe’, with An Obsession of Lions I’m encouraging you to simply play.”
Head to alexandermasson.com to download the campaign.
Alexander Masson is an award-winning Australian creative director.
Masson’s specialty lies in earned-first creative storytelling honed over 13+ years working on iconic brands including IKEA, Macca’s, Red Bull, Snapchat, Spotify, TikTok and Volkswagen to name a few.
When Masson isn’t writing and running roleplaying games, he is establishing best-in-class creative cultures for agencies in Australia + New Zealand including Adhesive, Ernest and We Are Different.