BIG W has sparked a shopping frenzy online and in-store this week as the retailer launched its annual Big Whopping Toy Sale.
Running until July 10, parents hoping to snag a bargain or stock up months before Christmas have already raced to the checkout, with “over 500 toys on offer including better than half price products”.
BIG W’s Chief Toy Buyer, Christine Faulkner said, “Over the past two decades families have turned to the BIG W Toy Sale for not only value but also guidance on the best toys for their children, friends, partners or even themselves.
“It’s why each year we continuously look to extend our offers and range for customers and this toy sale is no different with over 500 products on offer and a 45% increase on new products.”
A 2024 Toy Trends Report released by the retailer revealed “three in four parents don’t want their kids to miss out on toys and play experiences”, despite growing cost of living expenses.
With 65 per cent of WA parents holding out for sales to replenish their toy stocks, the retailer’s inventory will be put to the test, as parents taking advantage of the extended $3 Christmas lay-by ensure they come through if Santa can’t.
Concerned they’ll miss out in the bargain blitz, some have expressed worries over delayed order confirmation as the website’s toy traffic goes through the roof.
“It was great and easy but now the worry in waiting to see if all the stuff for click and collect I placed at 4:30 has gone through,” one person commented on Big W’s Facebook page.
Another was left disappointed when they “ordered and paid online for the Pokemon Snorlax Elite Trainer Box as soon as it became available at 3am, only to be told now that you can’t fulfil my order because you have no stock,” — to which the retailer replied they would look into it.
Others left glowing appraisals of the almost too-good-to-be-true shopping experience, with one repeat customer admitting, “First year I’ve got everything I wanted online & all at 1 store!!! well done guys!! FINALLY!!”
While toys have long been a childish obsession, the “kidult” trend has emerged after TV shows and films featuring themes such as Lego and Barbie have sparked a new category of toy-lover in adults.
BIG W’s recent research found six in 10 parents purchased a toy or game for themselves in the past 12 months, while 83 per cent said seeing retro toys on shelves like Furby or Teenage Mutant Ninja Turtles encouraged them to re-live that love through their kids.
Shoppers are further rewarded through bonus Everyday Rewards points on multiple brands, including Gabby’s Dollhouse and LEGO space, with up to 5000 points up for grabs on participating products.
With sale items available only while stocks last, don’t leave bargain hunting to the last minute.