Broadsheet Media has teamed up with Intrepid Travel to launch ‘Broadsheet Local Time’, a dedicated hub within their travel content vertical.
The hub will focus on international and domestic exploration, marking Broadsheet’s largest venture into international travel content to date. The move builds on a 2023 partnership that saw Broadsheet travel to Vietnam and Sri Lanka.
The partnership with Intrepid Travel is a strategic move to meet the growing demand for international travel content among Broadsheet’s audience. In 2024, Broadsheet Australia editor, Nick Connellan, creative solutions manager, James Williams, and other team members will embark on Intrepid trips to India, Japan, Italy, Morocco, Peru, and Tasmania. The team aims to capture the essence of these destinations and their experiences of small group travel, with each destination featuring supporting articles and social videos.
The ‘Local Time’ hub is designed to be evergreen, providing limitless opportunities for collaboration with Intrepid and other tourism bodies in discovering new countries and experiences. This initiative will allow Broadsheet to expand its coverage beyond the Australian cities of Sydney, Melbourne, Brisbane, Adelaide, and Perth.
Broadsheet group sales and partnerships manager, Matthew Phillips, said: “Our audience consistently requests more international travel content, making it a top priority. Partnering with global leader, Intrepid to establish an entirely new destination on Broadsheet, focusing on international exploration, is incredibly exciting. Expanding our partnership with Intrepid allows us to highlight the impact that travel has on the global economy and uncover the best local experiences that can only be accessed through Intrepid.”
Intrepid General Marketing Manager ANZ, Louise Laing, said: “We are excited to be the first and only brand to work with Broadsheet on their brand new International Travel Hub. We know Broadsheet readers love exploring spots only locals know about, and this is exactly what Intrepid does, in more than 100 countries around the world. Thank you to Broadsheet for exploring the globe with us, and sharing the joy of small group travel with all of your readers.”