The reductions, equal to about 9 per cent of employees at the Indonesian unit, will commence as soon as this month, according to people familiar with the matter. The final number is under discussion and could fluctuate as conditions change, the people said.
ByteDance is reducing staff across e-commerce teams, including advertising and operations, in part to eliminate duplicate functions, said the people, who asked not to be identified because the discussions have not been made public. Following the combination of TikTok Shop and Tokopedia, ByteDance’s Indonesian e-commerce business has about 5,000 employees.
A ByteDance representative declined to comment.
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Outcry among TikTok sellers after Indonesia bans transactions on social media platforms
Outcry among TikTok sellers after Indonesia bans transactions on social media platforms