On a recommendation from the Football Rules Committee, the NCAA Playing Rules Oversight Panel on Thursday approved allowing commercial sponsor advertisements on football fields for regular-season games in all three divisions, starting with the 2024 season.
Under the new rule, the corporate advertisements can be placed in three spots on the field: A single advertisement centered on the 50-yard line is allowed in addition to no more than two smaller flanking advertisements elsewhere on the field. This could be done on a game-by-game basis or for the whole season.
One rationale for the rule change is to align regular-season games in home stadiums with those already existing advertisement allowances for games played in the postseason bowl games and neutral-site games.
This move also provides an additional revenue opportunity for schools that has not been available during the regular season.
“This change allows schools to generate additional income to support student-athletes,” NCAA President Charlie Baker said. “I’m pleased that we could find flexibility within our rules to make this happen for member schools.”
The rule change is supported by Football Bowl Subdivision and Football Championship Subdivision conferences, as well as the Division I FBS Oversight and FCS Oversight Committees.