Sunday, December 22, 2024

Cricket hits a six in the USA with incredible T20 World Cup engagement

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The US leg of the event concluded in Broward County, Florida where Pakistan played against Ireland in front of over 4,000 enthusiastic fans, many of whom had endured several days of unprecedented rainfall, and the resulting three washouts.

Apart from the lucky attendees of live action in stadia, tens of thousands of fans also attended the fan parks at Cedar Creek in Nassau County, Citi Field and the World Trade Center in NYC, Epic Central in Grand Prairie and Fisher Pavilion in Seattle, while unofficial watch parties were seen around the country to help the cricket juggernaut keep rolling.

The ICC digital platforms witnessed historic figures in the region, with 2.7 million USA-based users recorded visiting the ICC website and App. This was a 370% rise from the number recorded for the entire ICC Men’s T20 World Cup 2022, of those viewers 52% are new fans coming to the ICC platforms.

The fan zones on Roblox were also a massive hit, with the ICC mascots Blaze and Tonk being joined by young fans on more than 10 million occasions.

Tickets for the remaning matches are on sale now at tickets.t20worldcup.com and box offices across the Caribbean. A limited number of Party-Stand tickets are on sale for the final, as part of a ticket bundle with Super 8 matches in Barbados.

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