Simon Holloway is in his element. The British designer presented his second runway show for Dunhill under the beaming sunshine at Milan Fashion Week, which served as a luxurious experience driven by the brand’s opulent identity.
The outdoor gardens in central Milan, a haven of comfort, were lined with umbrellas to shield guests from climbing temperatures. Mimicking its previous show venue, the setting was governed by pristine Dunhill waiters, ensuring our every need was met. The brand’s offering of refreshing beverages was an invitation to pause the fast-paced Milan Fashion Week experience and truly relax throughout the show.
Rapid violins ignited the runway with classical splendor, exploring English dressing codes while outlining the rules of the gentlemen’s code. Dunhill’s Spring/Summer 2025 collection was classic and bold, seeing Holloway envision well-groomed men basking under the summer sunshine and relaxing at their local country clubs. Models walked down the runway with principal confidence, packing their wardrobes with timeless staples to last a lifetime.
Suede outerwear was belted at the waist and unpacked with casual flair, paired with form-fitting trousers and leather gloves destined for high-speed thrills. Chained three-piece suits were headed to late-night meetings with leather briefcases and animal-molded umbrellas, while pristine leather jackets and lightweight turtlenecks formed minted weekend looks. Cable-knit pullovers are ideal for brisk summer evenings, while waterproof car coats and muted bucket hats predict British downpours this summer.
Dunhill’s signature suiting was alive and well — a testament to the brand’s UK heritage and supreme craftsmanship. They arrived in navy and grey textiles with ornamenting lapel pins designed by your favorite country club bunch. The brand’s commitment to its British heritage was evident as Dunhill traveled to Somerset, Yorkshire and Biella to spearhead its state-of-the-art craftsmanship techniques while uplifting local workmen. “These are not basic clothes for going into the office. These are clothes for enjoyment, for a life well-lived,” concludes Holloway — asking us to live our lives to the fullest.
Take a closer look at Dunhill’s SS25 collection in the gallery above, and stay tuned for more Milan Fashion Week content on Hypebeast.