Hello Kitty is receiving an extensive collection with the popular Chicago-based retailer Claire’s. The official collaboration features clothing, accessories, video campaigns and more to help celebrate Kitty White’s 50th anniversary in style.
Via a press release, Claire’s is partnering with Sanrio’s Hello Kitty for a major campaign featuring exclusive product drops, in-store celebrations, social media moments and CGI teasers. Officially titled, “Hello Kitty, Hello World,” the campaign celebrates the iconic character’s 50th anniversary, with the first product drop featuring red and white accessories like hats, purses, jewelry, backpacks, water bottles, phone cases and earrings. Readers can check out the products and the CGI teaser below.
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The Official Hello Kitty & Claire’s Collaboration Is Only Just Beginning
3D artist Kirill Emelyanov created the “Hello Kitty, Hello World” teaser, with Claire’s EVP and Chief Merchant Officer, Claudia Lima-Guinehut, adding, “Throughout the year, Claire’s will continue to add to the excitement as the one-stop-shop for all things Hello Kitty, celebrating with new moments, product launches and programming. For the past 50 years, Hello Kitty has been a globally recognized representation of friendship, kindness, and self-expression, the values that Claire’s has championed over the past six decades.” Sanrio’s SVP of Brand Management and Marketing added, “Both Hello Kitty and Claire’s have inspired creativity and personal style for generations, and we are happy to be celebrating this incredible anniversary together.”
Sanrio’s Hello Kitty Continues Its Big-Name Crossovers With McDonald’s, Care Bears & More
The new product range continues Claire’s and Hello Kitty’s long-running collaboration — the first of multiple exclusive product drops featuring Sanrio’s popular characters on Hello Kitty’s 50th anniversary. The milestone year has seen numerous brand collaborations and Canada’s first-ever Hello Kitty café, as fans queued in massive numbers for its grand opening. Also coming to North America is McDonald’s’ highly anticipated Yu-Gi-Oh! x Hello Kitty and Friends Happy Meal Toy range, featuring 10 exciting collectibles, and the Hello Kitty and Friends x Care Bears collection, uniting two of the most adorable franchises out there. The latter collection includes plush dolls, blankets, clothing, accessories and more.
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Alongside Claire’s, Hello Kitty has partnered with retailers like Forever 21, Crocs and Uniqlo. She’s also been featured in nods to her Japanese origins, such as LOWRYS FARM’s Hello Kitty Yukata for women and girls and the Hello Kitty Jinbei for males.
Source: Press release