Flight Centre Travel Group (FCTG) has announced a new global chief marketing officer for its flagship corporate businesses of FCM Travel and Corporate Traveller.
After six years as senior vice president of marketing for FCM Travel globally, Scott Alboni has been promoted to the role, replacing Frits de Kok, who is moving into a leadership role in the group’s FCM Meetings and Events business.
Prior to FCTG, Alboni worked at Corporate Travel Management UK, and held marketing and graphic design roles at Partnerships in Care, Bonhams, and Sunnyfield.
At FCTG, he led FCM’s rebrand during the Covid pandemic, to establish its position in the market and ensure it came out stronger post-pandemic. He also led the rollout of the FCM Platform for customers.
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Scott Alboni
“I was privileged to work with some of the best talent in the industry to successfully deliver on that project,” Alboni said of the rebrand.
“My core focuses in the future will centre on driving new marketing innovation through our martech, helping to drive business insights through our innovative customer experiences programmes, and have more data-driven marketing strategies.
“This will support our flagship brands with the next level of their growth and development as we continue to keep our famous blend of people and technology to ensure we are at the forefront of people’s, and the industry’s, minds.”
Alboni said FCM and Corporate Traveller have so much potential for continued growth, and he looks forward to propelling that in his new role as global corporate CMO.
“I’m simply excited to represent and be the voice of marketing for our two flagship businesses and the marketing community within them – team members that I already love – to really help drive them forward and optimise our outputs in all regions. I’m ready and raring to go,” he said.
FCTG’s global corporate chief executive, Chris Galanty, thanked de Kok for his efforts, and welcomed Alboni to the role.
“I’d like to thank Frits for the incredible role he’s played in developing the global marketing functions for the FCM and Corporate Traveller businesses into a truly world-class operation that delivers the very best for both our people and our valued customers,” he said.
“It’s a great pleasure that we were able to facilitate a pathway for Frits to follow his passion and I’m certain that the FCM M&E business in EMEA will be a roaring success under his stewardship.
“Our businesses are positioned strongly to continue their upward trajectory under the leadership of Scott – who already has so many impressive global achievements under his belt for FCM – and I’m sure his ‘Brightness of Future’ promotion will see our businesses soar higher than ever.”
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