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CHINA. Global Premium Duty Free (GDF) Plaza is hosting several ‘Shopping in Summer’ events at the 2024 Hainan Island Carnival taking place across the province from 16-22 June.
Activities include exclusive shopper benefits, discounted purchases, wine tasting, shopping coupons and child-friendly games. The promotions will attract both tourists and locals to participate in the carnival while reaping offshore duty-free benefits.
GDF Plaza has set up an exhibition space with coastal characteristics at Haikou’s famed Wormhole Library, displaying international brands and offering wine tastings. Visitors who follow the group’s official WeChat account could be in with a chance of receiving exclusive gifts.
To boost in-store sales, GDF Plaza is sharing discount coupons that can be used at the group’s stores located in Haikou’s Mova Mall.
At a poetry and wine garden party hosted by the retailer, visitors could access additional offshore duty-free benefits through WeChat. The activities are an attempt to boost the flow of people between the group’s outdoor exhibition spaces and permanent indoor stores.
During the carnival, GDF Plaza joined hands with Elizabeth Arden on 18 June to launch a VIP member salon at the retailer’s stores where products from the brand’s Prevage collection are displayed. Skincare professionals introduced the collection and shared their luxury skincare expertise with consumers.
In celebration of Father’s Day, GDF Plaza held additional father-child sports activities on 16 June in collaboration with the group’s sports centre.
On 22 June, the 11th round of the 2024 Chinese Football Association Women’s Super League will kick off in Hainan’s Qiongzhong County. As reported, GDF Plaza supports the Qiongzhong women’s football team in the league and will continue to provide exclusive in-store benefits to fans attending matches.
GDF Plaza expressed the importance of linking various sectors and activities with Hainan’s tourism+ models to enhance the offshore duty-free shopping scene and boost tourism within the province. ✈️
