The news that Giorgio Armani this September will leave Milan for the Big Apple came as a bolt from the blue for the fashion industry. This September, Armani’s name will not appear on the calendar for the next Fashion Week, because the brand will fly directly to New York to celebrate the inauguration of a new building on Madison Avenue. It will be among the spaces of the new building that the maison’s spring-summer 2025 collection will be presented, an event (scheduled for October 17) quite unusual for a designer who has always made Milan his own stronghold.
The decision to leave the Milan Fashion Week calendar is obviously an exception, the maison’s team clarified. «The Giorgio Armani women’s fall-winter 2025/26 collection will be included, as usual, in the February Milan Fashion Week calendar. With concreteness and responsibility, the designer chooses to concentrate the celebration of an important opening and his return, after eleven years, to New York in a single event, presenting here the season’s show originally scheduled for Milan’s calendar.» It has always been customary for the designer to close the Milan Fashion Week, whose start this year will be brought forward by one day. To find out which name will close the event instead of Giorgio Armani, we will have to wait and see.