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Michigan online casino Golden Nugget announced a distribution deal with software vendor EveryMatrix. The new partnership will allow Golden Nugget Online Casino to offer games from the EveryMatrix aggregation system and its in-house brand Armadillo Studios. The new content will be available in Golden Nuggets’ Michigan and New Jersey casino apps.
The president of EveryMatrix Americas, Erik Nyman, expressed his satisfaction with the new collaboration via the press release confirming the distribution deal. Nyman emphasized they are happy to work with an established brand such as Golden Nugget and will continue to collaborate in the future to offer premier content through their aggregation services.
This is not an exclusive launch of EveryMatrix content in the Wolverine State. EveryMatrix has also teamed up with other Michigan casinos online, like BetRivers and Caesars Palace. Currently, it holds licenses in six North American markets. On U.S. soil, this game provider is active in Michigan, New Jersey, Pennsylvania, Connecticut, and West Virginia and is certified to offer its games in the Ontario market in Canada.
EveryMatrix Collaborates with Global Tier 1 Operators
EveryMatrix was founded in 2008 and is based in Malta. The company distributes software solutions for online casinos, lotteries, and sportsbooks. Its footprint covers multiple countries in Europe and Asia. In 2021, this developer started to expand into North America.
The entry into the North American iGaming market was achieved by launching Armadillo Studios, a new developer based in Miami, Florida. The new provider specializes in creating casino games that can satisfy the gaming appetites of American players.
The provider works exclusively in the B2B sector and has no B2C ventures. In addition to casino games, this company is responsible for developing innovative solutions such as GamMatrix, MoneyMatrix, and CasinoEngine. The company’s client portfolio numbers over 300 brands worldwide, and it has 1,000 employees based in 13 countries.
Several partnerships with European state-owned lotteries in Norway, Finland, Malta, Hungary, and Greece reinforce the brand’s legitimacy. It is a member of the European Lotteries Association and World Lottery Association (WLA). In September 2023, it received a WLA Safer Gambling Certification.
EveryMatrix has received several awards, including 5 EGR B2B Awards. The company had a financially successful year in 2023, recording 75% growth year over year and $122.7 million in net revenue.
Stable Michigan Online Casino
Golden Nugget Online Casino has been a staple operator in the Great Lakes State market since its establishment in 2021. The brand is owned by DraftKings and shares some of its parent company’s proprietary casino games. This operator offers various slots, live dealers, and table games sourced from popular developers.
Its portfolio of Michigan online casino promotions aligns with what other online casinos offer. Over the previous 3 years, Golden Nugget Online Casino ranked as the 5th or 6th online casino, according to revenue, among the 15 licensed brands in Michigan.
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