Only a month after his inaugural Cruise show in London, Sabato de Sarno brings Gucci back to its home ground to ignite the final day of Milan Fashion Week. Since his appointment, de Sarno has defied expectations with upgraded classics contrasting his predecessor’s viral-worthy signatures that often doubled as gimmicks.
The designer has ushered Gucci back to its roots and expands on brand icons under the sun for SS25. The anticipation for the incoming heat is palpable as Gucci escapes the city entirely, diving into the deep blue sea away from skyscraper chaos. Gucci has a clean slate at Triennale di Milano, washing over the historic museum with an uplifting breeze while lining the walls with dated books and drawings. A-list stars, including brand ambassador Paul Mescal, tennis sensations Serena and Venus Williams, and Thai superstar Billkin, sat on the FROW, their excitement and intrigue evident, to experience de Sarno’s soothing offering.
“I feel free when there is no distance between my words and my thoughts, between my actions and my heart. I hope that people feel free and welcomed in my clothes,” de Sarno says about the collection. SS25 expresses a sense of unrivaled liberation, grounded in relaxed silhouettes and lighthearted tones to carry you down alfresco shorelines.
Gucci goes from city to beach in several transitional looks, allowing you to browse bustling streets and simultaneously kick back on sand-covered avenues. Muted green is de Sarno’s color of choice this season, drenching the first look led by a pristine leather overcoat. Next, net polo shirts and cropped blazers can be dressed up or down in line with the occasion, while double-breasted workwear dons tinted corduroy collars matched with print-heavy buttoned shirts. Sequinned florals come alive on printed designs with exaggerated collars, followed by tonal variations kept simple and refined.
Gucci rides the ocean waves on additional patterned staples, while minimalistic leather tops and miniature board shorts can shift from day to night in a flash. Gucci’s Horsebit continues to shine this season, celebrating the design’s 70th anniversary by migrating hardware to pointed footwear and slim belts. The recently introduced cub3d sneaker is upgraded with textured uppers and reflective accents, completing the collection with several archival bags given a new lease of life.
Take a closer look at Gucci’s SS25 collection in the gallery above, and stay tuned for more Milan Fashion Week content on Hypebeast.