84.51°’s Omnichannel Trends Report redefines the “omnichannel” shopper as a “hybrid” shopper in recognition of the blended channel behaviors exhibited by grocery shoppers. Over 80% of omnichannel shoppers state that order accuracy and availability are crucial when shopping online, and 23% claim they will go elsewhere if items are out of stock. 77% of shoppers will still purchase an out-of-stock item immediately in-store or during their next online or in-store purchase.
It’s a complex shopping journey, but one that 84.51° understands. This interview with Alex Trott covers key questions about the shopping habits of the modern consumer, including why they are referred to as “hybrid” shoppers and what is most important to them.
Alex is one of the brightest marketers we have talked with lately and you will be riveted by her insights into 84.51° Loyalty Marketing as well as her vision for how data can be leveraged in the future.
To supplement this conversation, you can download the Omnichannel Trends Report here.