Designers won’t show their Spring/Summer 2025 collections for another few months, but consumers’ online searches reveal clues about what will be in style next year.
In a new report, retail intelligence platform Trendalytics pinpoints three directions—Wildflower, Artist’s GF, and Blurred Lines—for Spring/Summer 2025 women’s fashion.
Near nostalgia for the 2010s boho aesthetic is heating up across all tiers of fashion.
In February, Chloé creative director Chemena Kamali revived many of the brand’s bohemian codes in her debut Fall/Winter 2024-2025 collection. Concertgoers are embracing the fringe and crochet festival style coined by Coachella devotees like Vanessa Hudgens and Alessandra Ambrosio a decade ago, and thrifters are taking to TikTok to show off their boho hauls.
The boho trend is evolving, however, as consumers introduce additional references.
In Wildflower, Trendalytics said consumers are shifting back toward the Age of Aquarius through “nods to the ’70s as well as feminine tailoring of the ’60s showing up in refreshed modern ways across runways and pop culture.”
Chloé F/W 24-25
Interest in holistic healing and alternative medicines as well as astrology and numerology is growing. These New Age ideas, according to the report, are trickling into what consumers wear like symbolic jewelry and aromatherapy perfume.
Wildflower calls for a retro color palette—one that uniquely smacks of 1969 and 2014. Peach and clementine have 283,000 and 156,000 average weekly searches, respectively. Meanwhile market adoption of “aquatic teal” has increased 135 percent. “This palette leans into the romanticism and nostalgia of resort wear in decades past,” Trendalytics stated.
This resort aesthetic is evident in the market adoption of A-line mini dresses and platform clogs, which have seen double-digit increases.
Breezy and vintage-inspired fabrics like chiffon, lace and linen are gaining traction. Trendalytics reports that market adoption of lace tops has increased 80 percent. Market adoption is rising for chiffon (up 50 percent) and linen (up 27 percent) as well.
Retro notes permeate Artist’s GF, a theme that connects “whimsical craftiness” with the effortless style of fashion icon Jane Birkin, who passed away last year.
“This trend taps into staple items while allowing designers to add their own unique, creative twist to everyday pieces. All in all, the idea of a wearable wardrobe that showcases personality is on the rise,” Trendalytics stated.
Nostalgic-feeling primary colors like navy blue, vintage red and sunflower yellow provide a long runway for creativity. Trendalytics has seen market adoption for navy increase 288 percent, making it a key neutral to watch.
The strong colors are complimented by sturdy fabrics like cotton, denim and canvas. Denim’s market adoption has increased 50 percent, Trendalytics reported. Searches for barrel jeans are up 1,184 percent compared to last year.
Other key items like neck scarves and ballet flats underscore the theme’s French vibe.
With its mashup of casual, work, sport and activewear references, Blurred Lines sharply contrasts the crispness and simplicity of Artist’s GF.
The theme nods to the “growing fascination around wellness, embracing a fit mind and body as well as sports that are seemingly more en vogue over others,” Trendalytics stated.
Soccer and Formula 1 racing are among the influential sports, evident in the demand for moto jackets and easy drawstring pants. Market adoption is also growing for yoga jumpsuits, which is up 638 percent. A surge in wellness travel like off-the-grid yoga retreats and high-tech spas is fueling demand for fresh takes on activewear.
Diesel pre-Fall 2023 moto jacket
“Now, we’re seeing brands like Alo, Live the Process, and Splits59 launch products that could be worn to barre or to an actual bar, embodying what it means to be a lifestyle brand,” Trendalytics stated.
Nylon and spandex are natural choices for Blurred Line’s performance-driven designs. Brands are experimenting more with alternative materials, however. Trendalytics reported that market adoption for materials made from algae or mushrooms has increased by 53 percent.
A color palette of steel blue, sage and light pink helps soften the futuristic theme.