Coles has announced a massive instant savings scheme in a bid to help struggling Aussies, allowing shoppers to instantly knock $10 off their next in-store shop.
Flybuys members across the country will be able to redeem their $10 discount if they have at least 2,000 Flybuys points on their account, with the discount applied to Coles supermarkets, Liquorland and First Choice Market stores.
The profit margins of major supermarkets came under scrutiny at a recent Senate inquiry, with Coles and Woolworths both accused of price gouging during a cost of living crisis.
The inquiry scrutinised the impact of market concentration on food prices and the pattern of pricing strategies employed by the supermarket ‘duopoly’ of Coles and Woolworths.
In a bid to lift its image, and after a trial in selected states, Coles’ program will now be rolled out nationwide.
Coles has announced a massive instant savings scheme in a bid to help struggling Aussies, revealing shoppers can instantly redeem $10 off their next in-store shop. Coles images pictured
The conditions for Aussies to get their hands on this include having to spend a minimum of $10 on an in-store shop, and it can only be redeemed once a day in each of the three stores – Coles, Liquorland and First Choice Market.
So, if a member has 6,000 points, they can redeem $10 once in Coles and once each at both liquor stores.
Coles chief customer officer Amanda McVay said this was the supermarket’s way of helping to keep customers within their budgets.
‘We know making the most out of their weekly shop through Flybuys is important to our customers,’ she said.
‘We are excited to now offer an instant $10 off for in-store purchases… to give them a simpler way to redeem points at the checkout.
‘Millions of Flybuys members currently hold balances of more than 2,000 points and we’re making it easier than ever for them to redeem these points for money off their in-store shop.’
Current Flybuys members can scan their cards to earn points off of their shop at Coles, Coles Express, First Choice Liquor Market, Kmart, Liquorland, Officeworks, Target and mycar.
When a person reaches 2,000, they can turn those points into Flybuys Dollars to use at the check out.
What makes this different is that you won’t need to convert them into dollars, they can be redeemed straight away.
There will be a 10x bonus points earned on all mince meat (pictured) and 10x points on a selected range of grocery items until June 25
Those who don’t have the require 2,000 points and fear missing out can rest easy, as the supermarket is running bonus points on selected items.
From today until June 11, there will be a 10x bonus points earned on all mince meat, and 10x points on a selected range of grocery items until June 25.
With the cold and flu season in full swing, anyone down with the sniffles can claim 5x points on cold and flu products such as Panadol, Nurofen, Betadine, Vicks, Difflam, Swisse and Cenovis.
The special runs until July 23.