Ikea is transforming the way customers shop with the introduction of Upptäcka self-service kiosks across all stores. The kiosks empower shoppers to explore products, locate items, and even make purchases on their own devices, all with the goal of reducing wait times and improving overall satisfaction, according to a Retail Asia report.
“This initiative supports IKEA’s vision of creating a better everyday life for many people,” Parag Parekh, CDO for IKEA retail, told the news outlet. “Upptäcka kiosks give customers more control over their shopping experience while freeing up our staff to provide more personalized service.”
Customers can use the kiosks to find products, check information, and initiate purchases on their phones, streamlining the checkout process. This innovation also allows IKEA to optimize its workforce, with employees focusing on more in-depth customer interactions.
The rollout of Upptäcka kiosks reflects IKEA’s commitment to technological advancement and creating a more convenient shopping experience. The company expects these kiosks to set a new standard in retail innovation.