Sunday, December 22, 2024

‘Just Swing’: The R&A and The Gang tee off new virtual golf adventure on Roblox

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The R&A has partnered with The Gang, a full service gaming studio building best-in-class branded immersive activations, to launch ‘Just Swing’, a new virtual golf experience on Roblox designed to reach new, diverse audiences and drive engagement and participation in the sport.

Players are introduced into the experience via the Club Hub, a bright and interactive version of a traditional golf clubhouse, before competing in a 9-hole adventure featuring challenging holes, alongside more fantastical settings. Participants can tee off in a magical underwater realm with coral and giant oysters, or take their swings amid a Wild West desert landscape, complete with cacti, sand dunes and cowboys.

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