US-based omnichannel marketing and data solutions provider Lucky has expanded its network of retailers by adding Best Buy, a speciality consumer electronics retailer.
The collaboration provides consumers with a convenient way to shop tech products from their choice of brands.
It enables consumer electronics brands to synchronise their direct-to-consumer (DTC) websites with Best Buy’s store inventory in real-time for the first time.
Customers will now be able to check the availability of products at their local Best Buy stores.
This integration facilitates the use of Best Buy’s same-day delivery as well as in-store pickup services, providing a more convenient shopping experience.
With more than 80% of the US population living within 15 miles of a Best Buy store, the partnership is set to make thousands of tech products more accessible.
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The strategic move is expected to enhance customer satisfaction by streamlining the shopping process.
Best Buy currently features a network of more than 1,000 stores and employs more than 90,000 staff across the US and Canada. This extensive reach is now complemented by Lucky’s technological solutions.
The partnership leverages Lucky’s platform capabilities, integrating it with Best Buy’s extensive retail presence across the US.
Both Lucky and Best Buy aim to help brands create an efficient and seamless shopping experience.
Lucky CEO and co-founder Sneh Parmar stated: “By adding Best Buy to our lineup of retailers, Lucky continues to grow in the retail space, specifically in the world of consumer electronics.
“As customers increasingly expect seamless, omnichannel shopping experiences, it’s crucial for brands to adapt and innovate. By integrating Best Buy’s inventory with DTC websites, brands can now offer their customers more convenient ways to get their tech.”
Lucky’s existing partnerships span beauty, apparel, fashion and personal care, with major retailers such as Sephora, Nordstrom and Walgreens.
The company is known for its role in facilitating increased sales for brands such as Dolce Vita, Makeup by Mario and Nécessaire through its omnichannel approach.
