Sunday, December 22, 2024

Lululemon’s new fabric technology eliminates this common problem

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Lululemon ambassador Min Woo Lee models the brand’s new ShowZero polo.

Courtesy of Lululemon

There’s no denying the appeal of summer golf: warm weather, long evenings, rounds played while on vacation.

There’s one problem, though, that is often a bit of a buzzkill: sweat. And sweat-stained apparel.

Luckily, the good folks at athleisure giant Lululemon have taken pains to create a fabric technology that keeps sweat out of sight — a wonderful boon for golfers the world over.


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By:


Jessica Marksbury



The technology is called “ShowZero,” and achieves its no-show goal via sweat-wicking yarns and innovative fabric construction. In short, it effectively wicks the sweat away on the inside to hide its appearance on the outside.

“ShowZero is the summer game changer,” Lululemon ambassador Min Woo Lee said in a release. “With no sweat showing, I am as comfortable as I can be when I am on the course, and I can compete at my best.”

Given the steamy locales on the PGA Tour’s schedule in coming weeks, from the U.S. Open at Pinehurst to Detroit for the Rocket Mortgage and Silvis, Ill., for the John Deere, a no-show, sweat-wicking polo seems like a great idea.

Check out Lululemon’s ShowZero polo in detail below. It’s available in four colors, size S-XXL. You can click the Buy Now link to order yours today.


Lululemon's ShowZero polo

Lululemon ShowZero™ Polo

$98

This polo’s sleek fabric harnesses the power of ShowZero™ technology to virtually eliminate the appearance of sweat on the outside.


Golf.com Editor

As a four-year member of Columbia’s inaugural class of female varsity golfers, Jessica can out-birdie everyone on the masthead. She can out-hustle them in the office, too, where she’s primarily responsible for producing both print and online features, and overseeing major special projects, such as GOLF’s inaugural Style Is­sue, which debuted in February 2018. Her origi­nal interview series, “A Round With,” debuted in November of 2015, and appeared in both in the magazine and in video form on GOLF.com.

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