Partner G-III Apparel Group will be responsible for driving the growth and development of BCBG and BCBG Generation, while Group JS International will take the reins for BCBG Max Azria.
Both partnerships will kick off with each brand’s 2025 collections, fuelling the expansion of the BCBG family of brands.
G-III Apparel Group will focus on the US and Canada for the two brands, and will encompass women’s clothing and swimwear products, such as dresses and ready-to-wear separates.
Meanwhile, Group JS International will work to enhance BCBG Max Azria’s collections with luxury-quality designs, focusing on ready-to-wear and occasionwear.
Rachel Terrace, chief brand officer of Marquee Brands, said: “This moment marks a defining point in BCBG’s evolution. These partnerships will elevate our collections with unparalleled creativity and sophistication, aligning with our overall vision of celebrating the dynamic woman.
“G-III’s robust expertise and infrastructure, coupled with JS’s mastery in occasionwear, will expand and enrich our product offerings. These transformative collaborations with two leading partners reinforce BCBG’s commitment to setting new standards in fashion and celebrating confident, stylish women.”