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When it comes to purpose-driven businesses, the key often lies in building strong consumer communities with a shared interest in brands. But when it comes to working in fashion, it’s personal connections that are required to develop an impactful professional network — which more often than not, pose a challenge.
While many professional connections develop informally, trade shows and established buyers markets represent a tried-and-tested forum for initiating these trusted relationships while remaining an essential route to market for brands.
Facilitating these relationships and connecting decision makers with the resources to enhance strategies on everything from sourcing to marketing is the renewed ambition of Mmgnet Group, which remains a staple in business-to-business wholesale fashion events. Formerly known as Informa Market Fashion, Mmgnet Group now encompasses a series of new resources, including market insights and trend forecasting capabilities, under its renewed architecture.
By taking a data-driven approach to supporting the wider fashion industry — from brands, tech providers and consulting firms to marketers, sales execs and product developers — the company also released Mmgnet’s 2024 US Fashion Consumer Outlook report, exploring the challenges and opportunities for the industry.
In bringing well-loved fashion events — such as New York’s Coterie, Project in Las Vegas and Magic — under a new parent brand, Mmgnet aims to provide industry professionals with a platform that unifies access to business relationships, resources, insights and products. Describing its objectives, president of Mmgnet Group Kelly Helfman says: “This next chapter is about empowering our customers and the industry in new and expanded ways that drive mutual benefit, growth and progress.”
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