Months After Mercedes Split, $4.65B Fashion House Ropes in Lewis Hamilton for a Docu-Series Alongside Toto Wolff

When every critic claimed Lewis Hamilton had lost the fire in him and should retire, he showed no signs of weakness. At 39, Lewis Hamilton has secured a new role for the upcoming F1 season. After a 15-year tenure with Mercedes, the team will part ways with him next year. Hamilton has opted for a move to Ferrari, beginning with the races on the 2025 F1 schedule rollout. Following the announcement of Hamilton’s departure, news surfaced that Mercedes would also lose a significant partnership with Tommy Hilfiger.

The American fashion firm has been a long-time partner of Lewis Hamilton, with their collaboration even resulting in an entire clothing line designed by the seven-time World Champion. In 2018, he launched TOMMYXLEWIS during New York Fashion Week alongside Tommy Hilfiger, joined by models Winnie Harlow and Hailey Baldwin. On the other hand, Hilfiger also sponsored Mercedes until their contract ran out. However, in March of 2024, it was announced there would be no renewal.

However, there has been a new development in Mercedes’ partnership with Tommy Hilfiger. Recently, the fashion house confirmed a brand-new collaboration with the Mercedes-AMG F1 team. On its official X page, the American corporation, known for its sales of over $5 billion in designer clothes, announced a 3-part docu-series to commemorate the new Mercedes deal. The announcement also revealed that Clarence Ruth from Vigue will be the photographer in charge of the collaboration, featuring Toto Wolff, Lewis Hamilton, and George Russell.

Tommy Hilfiger once produced Lewis Hamilton’s “personal mini-series”

Given their frequent collaborations, it’s no surprise that Lewis Hamilton and Tommy Hilfiger go way back. Before the 2018 season, the fashion house announced its first docu-series featuring Hamilton, titled “#Whatsyourdrive”. This marked the beginning of their ongoing partnership, which continues to date.

Speaking on the production, acclaimed designer Tommy Hilfiger said, “This personal mini-series brings a new, intimate perspective on Lewis’ journey to achieve his full potential in Formula One racing, revealing sides few people know about him.” It is available on the paddock page of Tommy.com for the world to watch.

Tommy Hilfiger’s collaboration is just one example of how Lewis Hamilton’s influence has extended into the world of fashion. Despite his status as a world-class racer, Lewis is famous for his impeccable style. Recently, he made a notable appearance at the Met Gala 2024 in a Burberry outfit. Do you think there’s a possibility that Lewis Hamilton will collaborate with Tommy Hilfiger again for another clothing line in the future? Let us know in the comments below.