Saturday, November 2, 2024

Motorola launches its newest flip phone – the Razr 50 Ultra

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Motorola launches its newest flip phone – the Razr 50 Ultra

Motorola, a Lenovo company, has today launched its latest flip phone, the razr 50 ultra, which the company has stated with the industry’s largest, most intelligent external display of any flip phone, revamped iconic design and powerful AI-driven features and comes 20 years after the groundbreaking launch of the RAZR V3.

Speaking at the launch of the new device, Kurt Bonnici, Head of Motorola Greater Asia Pacific has stated:

¨As the pioneer of the flip phone, no one knows more about foldable devices than Motorola. Twenty years ago Motorola changed the way people viewed and used mobile phones – the razr was the first device to become a fashion accessory, and who can forget the satisfying snap of flipping it shut at the end of a call.

“Now, two decades later, we are once again challenging the status quo to redefine the smartphone experience for our consumers. The motorola razr 50 ultra delivers the industry’s largest external display at 4.0” and features AI advancements throughout the entire device for a fully enhanced user experience. Offering endless ways to capture content, supported by the new moto ai powered camera system.

“Continuing to build on our global partnerships we are proud to bring the device in Pantone Color of the Year, Peach Fuzz, as well as Spring Green, and Midnight Blue, all available in soft vegan leather. And through our relationship with Google, we are introducing the Gemini app which will be accessible directly from the external display. We are excited to be industry leaders in providing advanced AI both across our moto ai and Google AI capabilities”.

So what does the Motorola Razr 50 Ultra bring, let’s take a look shall we.

The Motorola Razr 50 Ultra brings with it a 4.0-external pOLED display whilst the inside screen is a 6.9-inch FHD+ pOLED display. Powering the device is a Snapdragon 8s Gen 3 Mobile Platform chipset with 12GB RAM and 512GB onboard storage which looks like it cannot be expanded via MicroSD card, so you will need to ensure you have enough cloud storage.

In terms of cameras, Motorola has stated that the Razr 50 Ultra comes with moto ai camera capabilities and Google Photos AI-powered editing features and has a dual rear camera set up made up of a 50MP main sensor lens and a 50MP telephoto lens. The front facing or inside camera is 32MP so this should provide crisp selfies for those who love flip phones to take those insta famous photos.

With the cameras and software, the motorola razr 50 ultra offers a number of AI-powered camera capabilities including:

  • Photo Enhancement Engine: simultaneously applies settings from multiple shooting modes into one to deliver stunning photos every time. The engine finetunes the image for optimal detail, clarity, highlights, shadows, colour, and bokeh effects
  • Adaptive Stabilisation: determines the speed of movement while filming and dynamically adjusts the stabilisation level for the best results, ideally to capture videos while running or riding a bike
  • Action Shot: automatically increases and adjusts shutter speed and illumination based on different lighting conditions, perfect for sporting and jump in the air moments.
  • Long Exposure: for capturing artistic light trails or smooth waterfalls with a single tap
  • Super zoom: takes photos even further by enhancing the results through an AI-based machine learning algorithm, to capture details even when far away

The Motorola Razr 50 Ultra comes with a 4000mAh non-removable battery which can support 68W TurboPower charging and will run Android 14 right out of the box.

In terms of connectivity, the Motorola Razr 50 Ultra comes with WiFi 5G, WiFi 6/6E, WiFi 7, 802.11 a/b/g/n/ac/ax/be, 2.4GHz & 5GHz & 6GHz, Wi-Fi hotspot, Bluetooth version 5.4, 4G and 5G mobile connectivity and a side mounted fingerprint sensor.

The motorola razr 50 ultra is available in Midnight Blue, Spring Green and Pantone Color of the Year 2024, Peach Fuzz and will be available through the Motorola Australia website alongside retail partners JB Hi-Fi, Harvey Norman, OfficeWorks, The Good Guys, Mobileciti and Amazon for $1,699 with presales beginning between 2 – 16 July, with full sales starting from 17th July 2024.

However, Motorola have and offer for those Customers who pre-order or purchase a motorola razr 50 ultra from any retailer in Australia between 2 July and 16 July 2024 can redeem a bonus pair of moto buds+ featuring Sound by Bose (RRP $249), in the Forest Grey colour. Customers can redeem their gift on or before 13 August 2024 with their handset IMEI number and proof of preorder.

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