mycar Tyre & Auto has launched its latest campaign via TBWA\Sydney positioning itself as the benchmark for care, encouraging customers to get the care they deserve in all areas of their lives.
The campaign sees a discerning bride, a considered son and a misunderstood husband demand a mycar level of care from somewhat confused counterparts.
Says Cynthia Fernandez, head of marketing at mycar Tyre & Auto: “Our People First platform continues to evolve, and this campaign delivers the message that it’s more than reasonable for people to expect, in differing life scenarios, the same level of value, care and service that they have come to expect from mycar. Our tongue-in-cheek tone and humour carries right through to our talented technicians.”
Says Simon Hayes, creative director, TBWA: “We challenged ourselves to get the offer construct across in a fresh, funny and memorable way. And we’re proud to say it doesn’t get much more retail than this – in fact every punchline hangs on the offer delivery. As always, it’s been a joy to work with mycar, continuing to shape the brand with the partnership of a clever and caring client.”
Look out for the campaign across TV, radio, BVOD, OOH, social and digital display.
mycar Tyre & Auto
Adele Coswello – Chief Customer Officer
Cynthia Fernandez – Head of Marketing
Creative Agency: TBWA\Sydney
Chief Creative Officer: Evan Roberts
Creative Director: Simon Hayes
Creative Director: Archie Murugaser
Head Client Partner: Vanessa Di Blasio
Head of Strategy: Sebastian Revell
Senior Strategist: Callum James
Senior Business Manager: Madie Finch
Head Producer: Jonathan Pitcher
Group Director, Production and Creative Services: Lisa Brown
Media Agency: Hearts & Science
PR & Social Agency: Eleven Film
Production: Scoundrel
Director: Ric Cantor
Editor: Adam Wills
Photographer: Ingvar Kenne, The Pool Collective