Fans packed TD Garden and broadcast platforms for Game 1 of the 2024 NBA Finals.
The 2024 NBA Finals Presented By YouTube TV – the Boston Celtics’ 18-point victory over the Dallas Mavericks – delivered the largest Game 1 audience share ever on ABC with 20.3%, quadrupling the viewership of the closest competition on television, according to Nielsen.
Additionally, the audience share in the coveted 18-34 demographic – 49.6% – is the largest ever for an NBA Finals Game 1 on ABC.
Last night’s Game 1 averaged 11 million viewers, peaking with more than 12 million viewers from 9:15-9:30 p.m. ET. NBA Finals Game 2 is this Sunday, June 9, at 8 p.m. ET on ABC from TD Garden in Boston, Ma.