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Netflix unveils cool plan to get you off the couch and onto actual TV sets

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Think about strolling through the luscious blooms in Bridgerton before you move on to compete in the Glass Bridge challenge from Squid Game. 

cast members hilariously recount filming a particularly steamy and destructive scene.

Netflix is expanding its offering with news that it will open two in-person venues, Netflix House

Think about strolling through the luscious blooms in Bridgerton as a string quartet plays Top 40 hits before you move on to compete in the Glass Bridge challenge from Squid Game

The popular streaming app, which has taken the world by storm, is bringing its original content shows, Bridgerton, Stranger Things, Money Heist and Squid Game to life.

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First render of Netflix House. Source: Netflix

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What is Netflix House?

“Netflix House will let you experience your favourite shows and movies in real life.”

Netflix has revealed plans to open two Netflix-themed shopping centres in the US, or “experiential entertainment venues”, as the company describes the concept, where you can wander through the world’s biggest gift shops.

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“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favourite Netflix series and films through unique food and drink offerings,” says Marian Lee, Netflix’s Chief Marketing Officer.

“We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways.”

According to Netflix, outside each venue, there will be sculptures and a mural featuring characters from popular Netflix titles.

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Where is Netflix House?

The new Netflix Houses will open next year in King of Prussia, Pennsylvania, and Galleria Dallas—that is just the start. Once the first two are up and running, they will likely expand into other locations.

According to a press release, Netflix House will “go one step further and create an unforgettable venue to explore your favourite Netflix stories and characters beyond the screen year-round”.

While they aren’t quite to the grandeur of Disneyworld, this isn’t exactly a tiny footprint either. The first two venues will “occupy former department store locations and span footprints of more than 100,000 square feet.”

Netflix plans to open the first two venues in 2025. 

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