T20 World Cup 2024 is underway and has already seen three matches happen. Ninth edition of the mega T20 event is taking place in the United States of America (USA) and the Caribbean Islands and it got underway on June 2 (as per Indian Standard Time). This is the first time for the United States to be hosting a cricket World Cup and it looks like they want to leave no stone unturned in its advertisement. The New York Times, one of the biggest newspaper dailies in the country, featured an ad displaying the iconic Statue Of Liberty holding a cricket bat to attract the attention of the locals for the ongoing T20 World Cup 2024.
“Cricket Has Arrived.” and “Come say hi” are the words that were featured in a full-page advertisement for the T20 World Cup in the New York Times on June 2 (Sunday). The ad, depicting the Statue of Liberty holding a cricket bat, aimed to catch the attention of Americans and raise awareness about the prestigious T20 cricket event, which, for the first time in history, the USA is co-hosting alongside the West Indies.
Here’s The New York Times’ Advertisement For T20 World Cup 2024
ICC & USA Cricket Go All In To Promote Cricket In Country
Both the International Cricket Council (ICC) and USA Cricket have been actively promoting the event to native sports enthusiasts, who have typically been more inclined towards American sports like baseball. Notably, this comes after the iconic Rockefeller Centre building in New York City was illuminated with a captivating projection show, showcasing images of all 20 captains on the eve of the tournament. Fans gathered around the building, eagerly snapping photos with their mobile phones.
In the T20 World Cup, the USA will host 16 out of the 55 matches. Among these, Dallas and Florida will each host four (Dallas has already hosted one of the four) matches, while New York will host eight matches, including the most anticipated India vs Pakistan clash on June 9.