STRATEGIC ALLIANCE MARKS A CONTINUATION OF MAESTRO DOBEL’S SUPPORT OF JON RAHM IN HIS PURSUIT OF GOLF EXCELLENCE
West Palm Beach, Fla. and Jersey City, N.J. – LIV Golf’s first expansion team, Legion XIII, captained by two-time major champion Jon Rahm, have announced a multi-year partnership with Maestro Dobel Tequila, creators of the world’s first Cristalino tequila. The strategic alliance designates Maestro Dobel as the ‘Official Tequila’ of Jon Rahm and Legion XIII, coming to life ahead of this week’s LIV Golf Houston event at the Golf Club of Houston from June 7-9.
Handcrafted in the lowlands of Jalisco, Maestro Dobel is one of Mexico’s top selling tequilas and has consistently pushed the global category forward having introduced to the global market the first Cristalino tequila – Maestro Dobel Diamante – in 2008. With Maestro Dobel’s commitment to those who share a pursuit of mastery, this sponsorship comes as a natural next step in continuing last year’s individual partnership between Rahm and the tequila innovator.
“My entire career I have had a singular goal of becoming the best at what I do, and now I share that vision for my team,” said Legion XIII Captain, Jon Rahm. “The continuation of my partnership with Maestro Dobel Tequila, which has now expanded to Legion XIII, is the perfect fit as they are also unwavering in their commitment to excellence. We are honored that they have chosen to become part of the Legion XIII family, and we look forward to introducing the brand’s smooth tequilas to our fans across the world.”
Born from 11 generations of tequila making legacy, founded by Juan Dobel, Maestro Dobel looks to its past to innovate for the future of the category. Sharing a mutual pursuit for innovation and respect for mastery, Maestro Dobel and Legion XII both champion masters of their craft in tequila and golf.
“As the tequila category and global consumer interest in golf grow exponentially, it’s an exciting time to continue our partnership with Jon Rahm and now expand to his Legion XIII team,” said Lander Otegui, Chief Marketing Officer at Proximo Spirits. “Building upon our strategic alliance with Jon allows us to share Maestro Dobel’s ultra-premium tequilas with LIV Golf’s audience across the world.”
In just their first year, Legion XIII have already captured two team titles at the season-opener in Mayakoba and later in Miami. The team’s steady play, inclusive of four additional Top 5 finishes this season, have them sitting at No.2 in the season-long team standings, only behind last year’s defending team champions, Crushers GC.
The partnership with Legion XIII and Jon Rahm further extends the tequila’s worldwide presence given the global tournament calendar of LIV Golf. This week at LIV Golf Houston, Legion XIII and Jon Rahm will host a tequila bar and tasting experience, with a celebratory toast to officially kick off the partnership.